Creation of a film festival and a contemporary art biennale for a new leisure and cultural destination in the Middle East

Client: International leisure and cultural destination

Timing: 2019-2020
Topics: Creation of a cultural venue, programming, events, business modelling


A new major leisure and cultural destination will open in 5 years. Beaux Arts Consulting supports the project designers on the Art & Culture stream, by designing the vision statement and its business model, and preparing the opening through the creation of two major artistic events: a contemporary art biennale and a film festival.


  • Benchmarked contemporay art biennales and film festivals internationally
  • Designed positioning scenarios consistent with the project DNA
  • Performed a business modelling of the statement vision and designed the associated roadmap
  • Organized pre-opening events
  • Defined the communication strategy
  • Prepared touring exhibitions internationally
  • Set up the partnership strategy