{"id":1337,"date":"2024-07-09T12:46:45","date_gmt":"2024-07-09T10:46:45","guid":{"rendered":"https:\/\/beauxarts-cie.com\/consulting\/?page_id=1337"},"modified":"2024-07-16T14:48:06","modified_gmt":"2024-07-16T12:48:06","slug":"heritage-development-strategy","status":"publish","type":"page","link":"https:\/\/beauxarts-cie.com\/consulting\/en\/heritage-development-strategy\/","title":{"rendered":"Heritage development strategy for a silversmithing brand"},"content":{"rendered":"\n<div class=\"wp-block-columns refId\">\n<div class=\"wp-block-column\">\n<h2 class=\"has-text-align-left\">Client: CONFIDENTIAL<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>2022-2023<br>Positioning, economic modeling, new audiences<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Context and chalenges:<\/strong><\/p>\n\n\n\n<p>Founded in the 19th century, a<em> <\/em>fine silverware <em>Maison <\/em>has a significant tangible and intangible heritage. It wants to promote this heritage to bring the house back to life for the general public, its customers and employees, and to pass on its unique know-how, while responding to a lack of training and attractiveness in the sector.<\/p>\n\n\n\n<p><strong>Our role:<\/strong><\/p>\n\n\n\n<p>Beaux Arts Consulting helped this luxury house in developing a museum and training project:<\/p>\n\n\n\n<ul><li>Inventory: interviews with employees, analysis of the company&rsquo;s heritage issues,<\/li><li>Creation of a benchmark and an inspiration booklet on cultural and\/or training projects related to know-how and craftsmanship.<\/li><li>Formalization and analysis of three positioning scenarios (content, target audiences, locations, economic operating principles) and proposal of decision-making tools,<\/li><li>In-depth analysis of the chosen scenario: programming options, target audiences, business model, governance arrangements, short-, medium- and long-term retroplanning.<\/li><\/ul>\n\n\n\n<p><strong>Impact and follow-up:<\/strong><\/p>\n\n\n\n<p>Beaux Arts Consulting&rsquo;s support enabled us to define the profile of a potential branded museum, guiding arbitration on the choice of location (components of the offer and associated spatial and technical constraints). We were also able to propose a realistic roadmap to guide teams in implementing the project, and delivered a dynamic business model document, whose assumptions can be updated by teams iteratively as the project progresses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: CONFIDENTIAL 2022-2023Positioning, economic modeling, new audiences Context and chalenges: Founded in the 19th century, a fine silverware Maison has a significant tangible and intangible heritage. It wants to promote this heritage to bring the house back to life for the general public, its customers and employees, and to pass on its unique know-how, while [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":979,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-page-child-reference.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heritage development strategy for a silversmithing brand - Beaux Arts Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauxarts-cie.com\/consulting\/en\/heritage-development-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heritage development strategy for a silversmithing brand - Beaux Arts Consulting\" \/>\n<meta property=\"og:description\" content=\"Client: CONFIDENTIAL 2022-2023Positioning, economic modeling, new audiences Context and chalenges: Founded in the 19th century, a fine silverware Maison has a significant tangible and intangible heritage. It wants to promote this heritage to bring the house back to life for the general public, its customers and employees, and to pass on its unique know-how, while [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beauxarts-cie.com\/consulting\/en\/heritage-development-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Beaux Arts Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-16T12:48:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beauxarts-cie.com\/consulting\/wp-content\/uploads\/sites\/3\/2024\/04\/sid-suratia-SajrG8RP8aw-unsplash2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/en\/heritage-development-strategy\/\",\"url\":\"https:\/\/beauxarts-cie.com\/consulting\/en\/heritage-development-strategy\/\",\"name\":\"Heritage development strategy for a silversmithing brand - Beaux Arts Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/#website\"},\"datePublished\":\"2024-07-09T10:46:45+00:00\",\"dateModified\":\"2024-07-16T12:48:06+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beauxarts-cie.com\/consulting\/en\/heritage-development-strategy\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/#website\",\"url\":\"https:\/\/beauxarts-cie.com\/consulting\/\",\"name\":\"Beaux Arts Consulting\",\"description\":\"Conseil en strat\u00e9gie, innovation et ing\u00e9nierie culturelle\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beauxarts-cie.com\/consulting\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heritage development strategy for a silversmithing brand - Beaux Arts Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beauxarts-cie.com\/consulting\/en\/heritage-development-strategy\/","og_locale":"fr_FR","og_type":"article","og_title":"Heritage development strategy for a silversmithing brand - Beaux Arts Consulting","og_description":"Client: CONFIDENTIAL 2022-2023Positioning, economic modeling, new audiences Context and chalenges: Founded in the 19th century, a fine silverware Maison has a significant tangible and intangible heritage. 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