{"id":554,"date":"2021-11-17T17:19:39","date_gmt":"2021-11-17T16:19:39","guid":{"rendered":"https:\/\/beauxarts-cie.com\/consulting\/?page_id=554"},"modified":"2024-07-09T12:31:39","modified_gmt":"2024-07-09T10:31:39","slug":"creation-dune-biennale-dart-a-amaala-arabie-saoudite","status":"publish","type":"page","link":"https:\/\/beauxarts-cie.com\/consulting\/projets\/creation-dune-biennale-dart-a-amaala-arabie-saoudite\/","title":{"rendered":"Programmation d\u2019art contemporain \u00e0 Amaala (Arabie Saoudite)"},"content":{"rendered":"\n<div class=\"wp-block-columns refId\">\n<div class=\"wp-block-column\">\n<h2 class=\"has-text-align-left\">Client : AMAALA COMPANY<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>2019-2020<\/p>\n\n\n\n<p>International, programmation, positionnement strat\u00e9gique, mod\u00e9lisation \u00e9conomique<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Le contexte et ses enjeux :<\/strong><\/p>\n\n\n\n<p>Amaala est un futur site culturel et touristique de grande envergure, situ\u00e9 en Arabie Saoudite. Les concepteurs du projet sur le volet Art &amp; Culture souhaitent donner au site un rayonnement international, en proposant notamment une biennale d\u2019art contemporain et un festival de cin\u00e9ma aux positionnements diff\u00e9rentiants, et en d\u00e9finissant une strat\u00e9gie de pr\u00e9figuration du site de grande ampleur.<\/p>\n\n\n\n<p><strong>Notre r\u00f4le<\/strong> :<\/p>\n\n\n\n<p>Les \u00e9quipes d\u2019Amaala ont fait appel \u00e0 Beaux Arts Consulting pour d\u00e9finir un positionnement diff\u00e9rentiant pour ces diff\u00e9rents \u00e9v\u00e9nements et un mod\u00e8le \u00e9conomique associ\u00e9 : <\/p>\n\n\n\n<ul><li>Etude de positionnement : r\u00e9alisation d\u2019un benchmark des biennales d\u2019art et festivals de films \u00e0 l\u2019international et \u00e9laboration de sc\u00e9narios de positionnement diff\u00e9rentiant, en lien avec l\u2019ADN du projet,<\/li><li>Mod\u00e9lisation \u00e9conomique de la vision cible,<\/li><li>Strat\u00e9gie de pr\u00e9figuration : proposition de formats d\u2019\u00e9v\u00e9nements, projet d\u2019expositions itin\u00e9rantes \u00e0 l\u2019international,<\/li><li>Accompagnement \u00e0 la mise en \u0153uvre op\u00e9rationnelle des projets : d\u00e9finition de la feuille de route, strat\u00e9gie de communication, identification de partenaires potentiels pour le site, identification de profils pour la curation des \u00e9v\u00e9nements.<\/li><\/ul>\n\n\n\n<p><strong>Retomb\u00e9es et suites :<\/strong><\/p>\n\n\n\n<p>L\u2019accompagnement de Beaux Arts Consulting a permis aux \u00e9quipes d\u2019Amaala de s\u2019accorder sur une vision cible du site et de d\u00e9finir son positionnement artistique et culturel ainsi que son business model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client : AMAALA COMPANY 2019-2020 International, programmation, positionnement strat\u00e9gique, mod\u00e9lisation \u00e9conomique Le contexte et ses enjeux : Amaala est un futur site culturel et touristique de grande envergure, situ\u00e9 en Arabie Saoudite. Les concepteurs du projet sur le volet Art &amp; Culture souhaitent donner au site un rayonnement international, en proposant notamment une biennale d\u2019art [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1078,"parent":49,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-page-child-reference.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmation d\u2019art contemporain \u00e0 Amaala (Arabie Saoudite) - Beaux Arts Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauxarts-cie.com\/consulting\/projets\/creation-dune-biennale-dart-a-amaala-arabie-saoudite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmation d\u2019art contemporain \u00e0 Amaala (Arabie Saoudite) - Beaux Arts Consulting\" \/>\n<meta property=\"og:description\" content=\"Client : AMAALA COMPANY 2019-2020 International, programmation, positionnement strat\u00e9gique, mod\u00e9lisation \u00e9conomique Le contexte et ses enjeux : Amaala est un futur site culturel et touristique de grande envergure, situ\u00e9 en Arabie Saoudite. 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