{"id":780,"date":"2022-10-06T11:33:00","date_gmt":"2022-10-06T09:33:00","guid":{"rendered":"https:\/\/beauxarts-cie.com\/consulting\/?page_id=780"},"modified":"2024-07-16T10:12:54","modified_gmt":"2024-07-16T08:12:54","slug":"reinventing-heritage","status":"publish","type":"page","link":"https:\/\/beauxarts-cie.com\/consulting\/en\/reinventing-heritage\/","title":{"rendered":"Strategic support for the conversion of the Wesserling park"},"content":{"rendered":"\n<div class=\"wp-block-columns refId\">\n<div class=\"wp-block-column\">\n<h2 class=\"has-text-align-left\">Client: Atout France<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>2021 <br>Strategic positioning, new audiences<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p><strong>Context and challenges:<\/strong><\/p>\n\n\n\n<p>Created in 2019 by Atout France, in collaboration with the Caisse des D\u00e9p\u00f4ts et Consignations, the \u00ab\u00a0Reinventing Heritage\u00a0\u00bb scheme aims to support heritage sites in the emergence of new economic models, uses, and audiences. The Parc de Wesserling is one of the twelve tourist sites selected by the \u00ab\u00a0R\u00e9inventer le Patrimoine\u00a0\u00bb (Reinventing Heritage) program to be supported in its heritage rehabilitation, focusing on culture, leisure, hotels, and restaurants. Formerly a royal factory in the Haut-Rhin region, it is now a 42-hectare site for leisure and tourism (eco-museum, remarkable garden, etc.), housing, commerce and crafts, set in a rural landscape.<\/p>\n\n\n\n<p><strong>Our role:<\/strong><\/p>\n\n\n\n<p>The Beaux Arts Consulting and CENTQUATRE-PARIS consortium was commissioned to help the Parc de Wesserling formalize its cultural, tourism and events project:<\/p>\n\n\n\n<ul><li>Project construction, concept definition and pre-programming study,<\/li><li>Marketing and feasibility studies,<\/li><li>Definition of experimental temporary spaces,<\/li><li>Communication activities for the Reinventing Heritage program: design of the website, production of the video manifesto, etc.<\/li><\/ul>\n\n\n\n<p><strong>Impact and follow-up:<\/strong><\/p>\n\n\n\n<p>Based on an urban and cultural diagnostic phase and a co-construction methodology, this mission produced a cultural and tourism project to enhance the site, give it overall coherence, and create unity and links between the Park&rsquo;s various uses and components.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: Atout France 2021 Strategic positioning, new audiences Context and challenges: Created in 2019 by Atout France, in collaboration with the Caisse des D\u00e9p\u00f4ts et Consignations, the \u00ab\u00a0Reinventing Heritage\u00a0\u00bb scheme aims to support heritage sites in the emergence of new economic models, uses, and audiences. The Parc de Wesserling is one of the twelve tourist [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":436,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-page-child-reference.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic support for the conversion of the Wesserling park - Beaux Arts Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauxarts-cie.com\/consulting\/en\/reinventing-heritage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic support for the conversion of the Wesserling park - Beaux Arts Consulting\" \/>\n<meta property=\"og:description\" content=\"Client: Atout France 2021 Strategic positioning, new audiences Context and challenges: Created in 2019 by Atout France, in collaboration with the Caisse des D\u00e9p\u00f4ts et Consignations, the \u00ab\u00a0Reinventing Heritage\u00a0\u00bb scheme aims to support heritage sites in the emergence of new economic models, uses, and audiences. The Parc de Wesserling is one of the twelve tourist [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beauxarts-cie.com\/consulting\/en\/reinventing-heritage\/\" \/>\n<meta property=\"og:site_name\" content=\"Beaux Arts Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-16T08:12:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beauxarts-cie.com\/consulting\/wp-content\/uploads\/sites\/3\/2021\/11\/@Parc-de-Wesserling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/en\/reinventing-heritage\/\",\"url\":\"https:\/\/beauxarts-cie.com\/consulting\/en\/reinventing-heritage\/\",\"name\":\"Strategic support for the conversion of the Wesserling park - Beaux Arts Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/#website\"},\"datePublished\":\"2022-10-06T09:33:00+00:00\",\"dateModified\":\"2024-07-16T08:12:54+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beauxarts-cie.com\/consulting\/en\/reinventing-heritage\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/#website\",\"url\":\"https:\/\/beauxarts-cie.com\/consulting\/\",\"name\":\"Beaux Arts Consulting\",\"description\":\"Conseil en strat\u00e9gie, innovation et ing\u00e9nierie culturelle\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beauxarts-cie.com\/consulting\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic support for the conversion of the Wesserling park - Beaux Arts Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beauxarts-cie.com\/consulting\/en\/reinventing-heritage\/","og_locale":"fr_FR","og_type":"article","og_title":"Strategic support for the conversion of the Wesserling park - Beaux Arts Consulting","og_description":"Client: Atout France 2021 Strategic positioning, new audiences Context and challenges: Created in 2019 by Atout France, in collaboration with the Caisse des D\u00e9p\u00f4ts et Consignations, the \u00ab\u00a0Reinventing Heritage\u00a0\u00bb scheme aims to support heritage sites in the emergence of new economic models, uses, and audiences. 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