{"id":795,"date":"2022-10-06T11:47:35","date_gmt":"2022-10-06T09:47:35","guid":{"rendered":"https:\/\/beauxarts-cie.com\/consulting\/?page_id=795"},"modified":"2024-07-09T12:31:27","modified_gmt":"2024-07-09T10:31:27","slug":"contemporary-art-programming-at-the-amaala-saudi-arabia","status":"publish","type":"page","link":"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/","title":{"rendered":"Contemporary art programming at Amaala (Saudi Arabia)"},"content":{"rendered":"\n<div class=\"wp-block-columns refId\">\n<div class=\"wp-block-column\">\n<h2 class=\"has-text-align-left\">Client: AMAALA COMPANY<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>2019-2020<\/p>\n\n\n\n<p>Strategic positioning, economic modeling<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Context and challenges:<\/strong><\/p>\n\n\n\n<p>Amaala is a future large-scale cultural and tourist site in Saudi Arabia. The designers of the Art &amp; Culture project aim to give the site an international profile, in particular by proposing a contemporary art biennial and a film festival with distinctive positioning, and by defining a large-scale prefiguration strategy for the site.<\/p>\n\n\n\n<p><strong>Our role<\/strong>:<\/p>\n\n\n\n<p>The Amaala teams called on Beaux Arts Consulting to define a differentiating positioning for these different events and an associated business model:<\/p>\n\n\n\n<ul><li>Positioning study: benchmarking of international art biennials and film festivals, and development of differentiating positioning scenarios in line with the project&rsquo;s DNA,<\/li><li>Economic modeling of the target vision,<\/li><li>Prefiguration strategy: event format proposals, international touring exhibition projects,<\/li><li>Support for operational implementation of projects: definition of roadmap, communication strategy, identification of potential partners for the site, identification of profiles for event curation.<\/li><\/ul>\n\n\n\n<p><strong>Impact and follow-up:<\/strong><\/p>\n\n\n\n<p>Beaux Arts Consulting&rsquo;s support enabled Amaala&rsquo;s teams to agree on a target vision for the site, and to define its artistic and cultural positioning as well as its business model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: AMAALA COMPANY 2019-2020 Strategic positioning, economic modeling Context and challenges: Amaala is a future large-scale cultural and tourist site in Saudi Arabia. The designers of the Art &amp; Culture project aim to give the site an international profile, in particular by proposing a contemporary art biennial and a film festival with distinctive positioning, and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":549,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-page-child-reference.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contemporary art programming at Amaala (Saudi Arabia) - Beaux Arts Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contemporary art programming at Amaala (Saudi Arabia) - Beaux Arts Consulting\" \/>\n<meta property=\"og:description\" content=\"Client: AMAALA COMPANY 2019-2020 Strategic positioning, economic modeling Context and challenges: Amaala is a future large-scale cultural and tourist site in Saudi Arabia. The designers of the Art &amp; Culture project aim to give the site an international profile, in particular by proposing a contemporary art biennial and a film festival with distinctive positioning, and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/\" \/>\n<meta property=\"og:site_name\" content=\"Beaux Arts Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-09T10:31:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beauxarts-cie.com\/consulting\/wp-content\/uploads\/sites\/3\/2021\/11\/AMAALA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/\",\"url\":\"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/\",\"name\":\"Contemporary art programming at Amaala (Saudi Arabia) - Beaux Arts Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/#website\"},\"datePublished\":\"2022-10-06T09:47:35+00:00\",\"dateModified\":\"2024-07-09T10:31:27+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beauxarts-cie.com\/consulting\/#website\",\"url\":\"https:\/\/beauxarts-cie.com\/consulting\/\",\"name\":\"Beaux Arts Consulting\",\"description\":\"Conseil en strat\u00e9gie, innovation et ing\u00e9nierie culturelle\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beauxarts-cie.com\/consulting\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contemporary art programming at Amaala (Saudi Arabia) - Beaux Arts Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/","og_locale":"fr_FR","og_type":"article","og_title":"Contemporary art programming at Amaala (Saudi Arabia) - Beaux Arts Consulting","og_description":"Client: AMAALA COMPANY 2019-2020 Strategic positioning, economic modeling Context and challenges: Amaala is a future large-scale cultural and tourist site in Saudi Arabia. The designers of the Art &amp; Culture project aim to give the site an international profile, in particular by proposing a contemporary art biennial and a film festival with distinctive positioning, and [&hellip;]","og_url":"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/","og_site_name":"Beaux Arts Consulting","article_modified_time":"2024-07-09T10:31:27+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/beauxarts-cie.com\/consulting\/wp-content\/uploads\/sites\/3\/2021\/11\/AMAALA.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/","url":"https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/","name":"Contemporary art programming at Amaala (Saudi Arabia) - Beaux Arts Consulting","isPartOf":{"@id":"https:\/\/beauxarts-cie.com\/consulting\/#website"},"datePublished":"2022-10-06T09:47:35+00:00","dateModified":"2024-07-09T10:31:27+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beauxarts-cie.com\/consulting\/en\/contemporary-art-programming-at-the-amaala-saudi-arabia\/"]}]},{"@type":"WebSite","@id":"https:\/\/beauxarts-cie.com\/consulting\/#website","url":"https:\/\/beauxarts-cie.com\/consulting\/","name":"Beaux Arts Consulting","description":"Conseil en strat\u00e9gie, innovation et ing\u00e9nierie culturelle","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beauxarts-cie.com\/consulting\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/pages\/795"}],"collection":[{"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":2,"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/pages\/795\/revisions"}],"predecessor-version":[{"id":1325,"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/pages\/795\/revisions\/1325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/media\/549"}],"wp:attachment":[{"href":"https:\/\/beauxarts-cie.com\/consulting\/wp-json\/wp\/v2\/media?parent=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}