{"id":1259,"date":"2024-12-04T16:11:13","date_gmt":"2024-12-04T15:11:13","guid":{"rendered":"https:\/\/beauxarts-cie.com\/institute\/?page_id=1259"},"modified":"2025-01-06T12:16:05","modified_gmt":"2025-01-06T11:16:05","slug":"campagne-tiffany","status":"publish","type":"page","link":"https:\/\/beauxarts-cie.com\/institute\/campagne-tiffany\/","title":{"rendered":""},"content":{"rendered":"\n
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Client : TIFFANY & CO.<\/h2>\n<\/div>\n\n\n\n
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2023<\/em>, Collaboration artistique autour d’un lancement de produit<\/strong><\/p>\n\n\n\n

Accompagnement d\u2019une marque de joaillerie internationale dans sa recherche d\u2019une collaboration artistique pour la r\u00e9alisation d\u2019une campagne de communication \u00e9v\u00e9nementielle.<\/p>\n\n\n\n

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Pour le lancement d\u2019une nouvelle gamme, le joaillier cherchait un artiste susceptible de magnifier le produit \u00e0 travers la cr\u00e9ation d\u2019une \u0153uvre singuli\u00e8re et impactante, afin d\u2019ancrer sa relation avec le monde de la culture, et de g\u00e9n\u00e9rer des retomb\u00e9es presse et r\u00e9seaux sociaux qualitatives. Le tout dans un temps tr\u00e8s contraint (un mois entre la prise de brief et la date de finalisation de la cr\u00e9ation). Beaux Arts Institute a sollicit\u00e9 quatre artistes qui ont cr\u00e9\u00e9 des projets, celui de Paul Rousteau \u00e9tant finalement retenu pour deux activations sur la fa\u00e7ade du Louvre et de l’Op\u00e9ra Garnier. <\/p>\n\n\n\n

\u2b95 Identification et s\u00e9lection strat\u00e9gique de talents artistiques :<\/strong> constitution d’une short list<\/em> de quatre artistes, dont un pl\u00e9biscit\u00e9 par la marque et deux pressentis pour de futures collaborations<\/p>\n\n\n\n

\u2b95 M\u00e9diation experte entre univers cr\u00e9atifs :<\/strong> facilitation r\u00e9ussie de la collaboration artistique, garantissant l’alignement parfait entre l’identit\u00e9 de Tiffany & Co. et la vision artistique<\/p>\n\n\n\n

\u2b95 Pilotage op\u00e9rationnel :<\/strong> livraison de la campagne dans le d\u00e9lai ultra contraint d’un mois, de la conception \u00e0 la validation finale de la cr\u00e9ation<\/p>\n\n\n\n

L’\u0153uvre de Paul Rousteau sur la fa\u00e7ade de l’Op\u00e9ra a par ailleurs \u00e9t\u00e9 utilis\u00e9e dans une campagne Tiffany, avec l’actrice Camille Cottin <\/strong>: https:\/\/www.instagram.com\/p\/CyLc5ifr7LT<\/a><\/p>\n\n\n\n

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Client : TIFFANY & CO. 2023, Collaboration artistique autour d’un lancement de produit Accompagnement d\u2019une marque de joaillerie internationale dans sa recherche d\u2019une collaboration artistique pour la r\u00e9alisation d\u2019une campagne de communication \u00e9v\u00e9nementielle. Pour le lancement d\u2019une nouvelle gamme, le joaillier cherchait un artiste susceptible de magnifier le produit \u00e0 travers la cr\u00e9ation d\u2019une \u0153uvre […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-page-child-reference.php","meta":[],"yoast_head":"\n- Beaux Arts Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beauxarts-cie.com\/institute\/campagne-tiffany\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- Beaux Arts Institute\" \/>\n<meta property=\"og:description\" content=\"Client : TIFFANY & CO. 2023, Collaboration artistique autour d’un lancement de produit Accompagnement d\u2019une marque de joaillerie internationale dans sa recherche d\u2019une collaboration artistique pour la r\u00e9alisation d\u2019une campagne de communication \u00e9v\u00e9nementielle. 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