Context and challenges:

IRCAM wanted to create a project company dedicated to the development and commercialization of cutting-edge sound technologies from its research laboratories. IRCAM called on Beaux Arts Consulting to define the target products and markets, structure the project’s business plan and prepare its application to the AMI “CP2N” of the Investment Plan for Future (PIA).

Our role:

The mission carried out by Beaux Arts Consulting achieved 3 objectives:

• Carry out a potential study on the markets envisaged for IRCAM’s commercial development,
• Build the project’s business case,
• Formalize the file for the constitution of the project company.

This mission involved the production of the elements required for its funding application:

• Market study via interviews and research in identified sectors,
• Marketing and sales framing of the offer via a benchmark of the competition, identification of target segments and their sizing,
• Formalization of a 5-year financial macro-trajectory and a macro-costing of OPEX and CAPEX,
• Identification and sizing of the skills required for the company Support in putting together the dossier for the financing plan.

Impact and follow-up:

The PIA file compiled with the support of Beaux Arts Consulting was validated by the CDC Investment Committee. Our team supported the recruitment of the subsidiary’s Managing Director, in charge of the prefiguration and creation of the subsidiary. Set up in 2019, the IRCAM Amplify subsidiary now has around thirty employees.