Client: Atout France
Strategic positioning, new audiences
The Parc de Wesserling is one of the twelve touristic sites selected by the program “Réinventer le Patrimoine” and will be supported in its heritage rehabilitation with a focus on culture, leisure, accommodation, and catering.
Created in 2019 by Atout France, in collaboration with the Caisse des dépôts et Consignations, the “Réinventer le patrimoine” scheme aims at supporting heritage sites in the advent of new economic models, purposes, and audiences. Beaux Arts Consulting and the CENTQUATRE-PARIS were hired together to guide the Parc de Wesserling in the formalization of the cultural, touristic, and entertainment project of the site.
Former Manufacture Royale of the Haut-Rhin which was created in 1762, the activity of the Wesserling site stopped in the early 2000s. The Parc de Wesserling was then gradually converted to include facilities for leisure and tourism (eco museum, noteworthy gardens…), housing, business, and craft. This 42-hectare site, integrated in the rural landscape, is now a living, working, touristic, and cultural place in search of renewal. The definition of the site’s cultural and touristic revalorization project shall provide the site with global coherence, unity, and links between the diverse uses and components of the park.
- Co-creation of the project, outlining of the concept, and pre-programming study
- Marketing and feasibility studies
- Definition of temporary experimental spaces
- Communication activities for the program “Réinventer le Patrimoine”: design of the website, production of the manifesto video