Context and challenges:

The Cathédrales district in Saint-Denis is attracting interest from a number of redevelopment and development projects, combining housing, economic and cultural activities. The project led by Eiffage Aménagement is part of the “Cathédrales du Rail” (cathedrals of the railways) consortium, with the development of an “Aerosol and Hip-Hop Museum” space, located in Saint-Denis and led by the Maquis-art company and the Hip-Hop Citoyens association.

The aim is to create a major cultural facility within the redevelopment of a new district, promoting hip hop culture and street art, whose presence in France is associated with Saint-Denis. The halles, a major heritage site in need of renovation, will be the focus of an in-depth study of their cultural dimension.

Our role:

Beaux Arts Consulting assisted Eiffage Aménagement, Maquis-art and Hip hop citoyen in defining the discourse and the cultural theme of the Cathédrales du Rail, and in implementing the project, before participating in the writing of the project’s cultural booklet and the presentation:

• Benchmark, interviews, and studies to feed the cultural concept,
• Analysis of the current state of hip-hop cultural projects
• Definition of programming ideas,
• Definition of a macro launch schedule and a business plan for the project,
• Formalization of the cultural booklet and coordination of relations with the graphic designer.

Impact and follow-up:

Following support from Beaux Arts Consulting, Eiffage Aménagement’s project was selected by teams from SNCF Immobilier, the City of Saint-Denis and Plaine Commune.