Heritage development strategy

Client: CONFIDENTIAL

2022-2023
Positioning, economic modeling, new audiences

Context and chalenges:

Founded in the 19th century, a haute-orfèvrerie house has a significant tangible and intangible heritage. It wants to promote this heritage to bring the house back to life for the general public, its customers and employees, and to pass on its unique know-how, while responding to a lack of training and attractiveness in the haute-orfèvrerie sector.

Our role:

Beaux Arts Consulting helped this luxury house develop a museum and training project:

  • Inventory: interviews with employees, analysis of the company’s heritage issues,
  • Creation of a benchmark and an inspiration booklet on cultural and/or training projects related to know-how and craftsmanship.
  • Formalization and analysis of three positioning scenarios (content, target audiences, locations, economic operating principles) and proposal of decision-making tools,
  • In-depth analysis of the chosen scenario: programming options, target audiences, business model, governance arrangements, short-, medium- and long-term retroplanning.

Impact and follow-up:

Beaux Arts Consulting’s support enabled us to define the profile of a potential branded museum, guiding arbitration on the choice of location (components of the offer and associated spatial and technical constraints). We were also able to propose a realistic roadmap to guide teams in implementing the project, and delivered a dynamic business model document, whose assumptions can be updated by teams iteratively as the project progresses.