Strategic positioning study and implementation of the Délégation de Service Public for the Antoine de Saint-Exupéry children’s home cultural project

Client: Région Auvergne-Rhône-Alpes

2020, ongoing
Strategic positioning, development of innovative projects

Context and challenges:

Owned by the Auvergne-Rhône-Alpes region since 2020, Antoine de Saint-Exupéry’s childhood home is destined to be transformed into a true cultural and tourism project of regional, national and international scope. To this end, the Auvergne Rhône-Alpes Region wishes to launch a public-private partnership (DSP) procedure, in order to select an operator capable of carrying out the renovation work, fitting out and running the site, while integrating the main thrusts of the cultural project that will be defined. It also intends to develop this cultural project in close consultation with the scientific and cultural council.

Our role:

The Auvergne-Rhône-Alpes region called on Beaux Arts Consulting to assist with the various phases of the project (strategic positioning, setting up the public service contract, leading the scientific and cultural council):

  • Diagnosis of the site and analysis of its regional, national and international context,
  • Benchmark of cultural venues and innovative experiences,
  • Positioning scenarios and macro-costing of project costs and revenues, -Synthesis of recommendations and implementation roadmap,
  • Drafting of the cultural and tourism orientations of the DSP project, formalization of the DSP and assistance in identifying relevant operators,
  • Assistance in setting up and leading the Scientific and Cultural Committee.

Impact and follow-up:

Beaux Arts Consulting’s support enabled the Auvergne-Rhône-Alpes Region to make recommendations for the site’s cultural and tourism project, taking into account the issues and needs of its many and varied stakeholders.

The initial positioning and feasibility study was followed by a project management assistance mission to set up the public-private partnership and coordinate the Scientific and Cultural Council (currently underway).