Context and challenges:

Faced with the need to add value to its activities in order to offset the initial investment involved in its creation, the Philharmonie des enfants (Children’s Philharmonic), a subsidiary of the Philharmonie de Paris, asked Beaux Arts Consulting to help it consolidate its commercial strategy, particularly with regard to international development.

Our role:

Beaux Arts Consulting helped the Philharmonie des enfants to structure and promote its cultural products in France and abroad:

• Define target markets and their potential in relation to the offering of the institution (benchmark, country sheets),
• Identify relevant cultural product formats for export (cultural engineering, training, seminars, etc.) to complement its permanent edutainment offerings,
• Design the positioning and business model of the recommended cultural products, and the organizational, financial and legal arrangements for their implementation.

Impact and follow-up:

This work led to the definition of a range of cultural products, a preferred geographical zoning for prospecting and the development of a turnkey marketing process.