Strategic positioning study for the cultural project surrounding the childhood house of Antoine de Saint-Exupéry

Client: Région Auvergne-Rhône-Alpes

2020, ongoing
Strategic positioning, development of innovative projects

Strategic positioning study for the cultural project of the “maison d’enfance of Antoine de Saint-Exupéry”.

Context:

Owned by the Région Auvergne-Rhône-Alpes since 2020, the childhood house of Antoine de Saint-Exupéry is due to be transformed into a genuine cultural and touristic project, on a regional, national, and international level.

Tasks:

  • Benchmarking of the cultural sites and innovative experiences
  • Positioning scenarios and macro-quantification of the project’s costs and incomes
  • Synthesis of the recommended roadmap
  • Assistance in the creation and operation of the Scientific and Cultural Committee
  • Support in formalizing the public service delegation contract and identifying the relevant operators