Client : La maiSON du whisky
2024, Artistic collaboration for the 7th edition of the ARTIST COLLECTIVE range
Supported a spirits brand in its search for an artistic collaboration to create labels for the launch of their 7th edition of the ARTIST COLLECTIVE range, for collectors.
The brand was looking for an artist capable of creating a series of striking, seductive works to illustrate the six bottles in this range dedicated to the celebration of contemporary art. Organized in duo and trio dialogues, this collaboration synthesizes the world of whisky and that of artist Katrin Bremermann.
⮕ Artistic sourcing: identification and selection of some twenty artists, culminating in the unanimous selection of Katrin Bremermann for ARTIST COLLECTIVE 7th edition.
⮕ Design of an innovative artistic project: creation of a series of striking labels in dialogue with the world of whisky.
⮕ Strategic activation of the collaboration: implementation of a charity auction valuing the artist’s work and deployment of a multi-channel communication device (PR, web, social networks).