Beaux Arts Institute

2023, Artistic collaboration for a product launch

Assisted an international jewelry brand in its search for an artistic collaboration for an event-driven communication campaign.

For the launch of a new range, the jeweler was looking for an artist capable of magnifying the product through the creation of a singular, impactful work, in order to anchor its relationship with the world of culture, and generate qualitative press and social networking spin-offs. All this within a very tight timeframe (one month from the brief to the date of finalization of the creation). Beaux Arts Institute approached four artists who created projects, with Paul Rousteau finally selected for two activations on the facades of the Louvre and Opéra Garnier.

⮕ Identification and strategic selection of artistic talent: creation of a short list of four artists, including one selected by the brand and two approached for future collaborations

⮕ Expert mediation between creative worlds: successful facilitation of artistic collaboration, ensuring perfect alignment between Tiffany & Co. identity and artistic vision

⮕ Operational management: delivery of the campaign within the ultra-tight one-month timeframe, from conception to final validation of the creative

Paul Rousteau’s work on the façade of the Opéra was also used in a Tiffany campaign, starring actress Camille Cottin: https://www.instagram.com/p/CyLc5ifr7LT

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