Client : Chanel

2023 et 2024, Design and production of experiences for Chanel’s International Style Experts

To mark the seasonal arrival in Paris of Chanel Style Experts from around the world, Beaux Arts Institute designed cultural experiences to inspire them, contextualizing each season’s looks through art history, as well as the brand’s cultural history and heritage.

⮕ Design of customized cultural itineraries: orchestration of immersive experiences combining art history, architectural heritage and brand heritage

⮕ Activation of privileged moments of expertise: organization of conferences and private tours in Paris, putting the inspirations of the collections (Cruise, Spring/Summer 2024) into perspective through emblematic locations