Beaux Arts Institute

2024, Design and commercialisation of exclusive events within a unique exhibition

To mark the installation of his 1,500th mosaic in Paris, world-renowned street artist Invader organized a major retrospective exhibition, in an abandoned former parking lot that was once the historic headquarters of French newspaper “Libération”, and which the artist had already invaded in 2011, while the newspaper’s offices were still there.

Beaux Arts Institute took on the task of marketing and supervising exclusive events outside the exhibition’s opening hours, including private tours with mediators, cocktails, sit-down dinners, etc.

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