Client : Tiffany & Co.
2023, Artistic collaborations for the launch of the Tiffany & Co. flagship store in Berlin
Supported an international jewelry brand in its search for four artistic collaborations to create works and installations for the launch of their new flagship store.
The jeweler was looking for young artists from the Berlin scene to invest in and celebrate the brand’s new pied-à-terre in Berlin, in order to anchor its relationship with the world of culture and generate qualitative press and social media coverage.
⮕ Artistic sourcing: scouting and selection of over twenty Berlin artists, with unanimous validation of four talents by the jewelry brand
⮕ Full operational management: support for artists through to final validation of creations, event set-up and production of derivative content (videos, limited editions).
⮕ Activation of a cultural communications strategy: successful launch of the flagship, with coup-de-cœur acquisition of a work of art and implementation of a PR and media strategy.
